{"id":5668,"date":"2025-12-10T17:18:10","date_gmt":"2025-12-10T16:18:10","guid":{"rendered":"https:\/\/cocos.codes\/?post_type=product&#038;p=5668"},"modified":"2026-04-09T19:38:27","modified_gmt":"2026-04-09T17:38:27","slug":"prestashop-google-tag-manager","status":"publish","type":"product","link":"https:\/\/iarina029.supserv.cozmoslabs.com\/en\/product\/prestashop-google-tag-manager\/","title":{"rendered":"PrestaShop Google Tag Manager (GTM, GA4, ADS)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5668\" class=\"elementor elementor-5668\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94e5338 e-flex e-con-boxed e-con e-parent\" data-id=\"94e5338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f704832 elementor-widget elementor-widget-text-editor\" data-id=\"f704832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6>PrestaShop Google Tag Manager \u2013 professional e-commerce integration<\/h6>Google Tag Manager &amp; Analytics is <strong>advanced<\/strong> A module for PrestaShop stores that want to take full advantage of Google Analytics 4 and Enhanced Ecommerce. <strong>CC PrestaShop Google Tag Manager<\/strong> automatically tracks <strong>18 key events<\/strong>, providing detailed analysis of customer behavior, conversions, and revenue. <strong>Gain full insight into your store's performance, optimize advertising campaigns, and make data-driven decisions.<\/strong> Professional implementation in line with the latest standards <strong>Google<\/strong>, ready to use immediately after installation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f82a9 elementor-widget elementor-widget-spacer\" data-id=\"a0f82a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf6d82d e-flex e-con-boxed e-con e-parent\" data-id=\"bf6d82d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b8beb48 e-grid e-con-full e-con e-child\" data-id=\"b8beb48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2068a0d elementor-widget elementor-widget-pls-button\" data-id=\"2068a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pls-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pls-button-45624\" class=\"pls-element pls-button\">\n\t<a class=\"button btn-style-flat\" href=\"https:\/\/iarina029.supserv.cozmoslabs.com\/en\/knowledge-base\/prestashop\/prestashop-documentation\/prestashop-google-tag-manager\/\" title=\"DOCUMENTATION\"  target=\"_blank\">\n\t\tDOCUMENTATION\t<\/a>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6cfdfd elementor-widget elementor-widget-pls-button\" data-id=\"a6cfdfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pls-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pls-button-23689\" class=\"pls-element pls-button\">\n\t<a class=\"button btn-style-flat\" href=\"https:\/\/demo.cocos.codes\/cc_ps_googletrack\/\" title=\"DEMO\" target=\"_blank\" rel=\"noopener\">\n\t\tDEMO\t<\/a>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61a6a8b e-flex e-con-boxed e-con e-parent\" data-id=\"61a6a8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5145bd8 elementor-widget elementor-widget-spacer\" data-id=\"5145bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d1d61 elementor-widget elementor-widget-text-editor\" data-id=\"73d1d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><strong>Comprehensive e-commerce tracking<\/strong><\/h6><strong>\ud83c\udfaf Full integration with Google Analytics 4<\/strong><br \/><ul><li><strong>18 key GA4 events<\/strong> \u2013 automatic tracking of the entire customer purchase path<\/li><li><strong>Enhanced Ecommerce<\/strong> \u2013 compliance with the latest Google standards for e-commerce<\/li><li><strong>Enhanced Conversions<\/strong> \u2013 hashed user data for better conversion attribution<\/li><li><strong>Integration with GTM<\/strong> \u2013 full control by <a href=\"https:\/\/tagmanager.google.com\/\" title=\"Google Tag Manager\" target=\"_blank\" rel=\"noopener\">Google Tag Manager<\/a><\/li><\/ul><strong>\ud83d\udcca Advanced event tracking<\/strong><br \/><ul><li><strong>page_view<\/strong> \u2013 display each page with full context<\/li><li><strong>view_item<\/strong> \u2013 detailed information about the products displayed<\/li><li><strong>view_item_list<\/strong> \u2013 tracking product lists in categories and search results<\/li><li><strong>select_item<\/strong> \u2013 clicks on products from lists<\/li><li><strong>add_to_cart<\/strong> \u2013 adding products to the cart with quantity and price<\/li><li><strong>remove_from_cart<\/strong> \u2013 removing items from the shopping cart<\/li><li><strong>view_cart<\/strong> \u2013 viewing the contents of the shopping cart<\/li><li><strong>begin_checkout<\/strong> \u2013 start of the ordering process<\/li><li><strong>add_shipping_info<\/strong> \u2013 choice of delivery method<\/li><li><strong>add_payment_info<\/strong> \u2013 choice of payment method<\/li><li><strong>purchase<\/strong> \u2013 finalization of purchase with full transaction details<\/li><li><strong>search<\/strong> \u2013 search in store<\/li><li><strong>login \/ sign up<\/strong> \u2013 user login and registration<\/li><li><strong>add_to_wishlist<\/strong> \u2013 adding to wish list<\/li><li><strong>share<\/strong> \u2013 sharing products on social media<\/li><li><strong>select_promotion<\/strong> \u2013 interactions with promotions and discounts<\/li><\/ul><strong>\ud83d\udd0d Enhanced Data Layer<\/strong><br \/><ul><li><strong>Website data<\/strong> \u2013 page type, URL, title, language, currency<\/li><li><strong>User data<\/strong> \u2013 customer status (visitor\/guest\/customer), user ID<\/li><li><strong>Category hierarchy<\/strong> \u2013 up to 5 levels of product categories<\/li><li><strong>Product data<\/strong> \u2013 brands, prices, discounts, attributes<\/li><li><strong>Order details<\/strong> \u2013 delivery methods, payment methods, discount coupons<\/li><li><strong>Data normalization<\/strong> \u2013 automatic formatting of categories and names<\/li><\/ul><strong>\ud83d\udee1\ufe0f Enhanced Conversions and privacy<\/strong><br \/><ul><li><strong>Hash-encrypted user data<\/strong> \u2013 SHA-256 for personal data security<\/li><li><strong>Email, phone number, address<\/strong> \u2013 all data in a secure form<\/li><li><strong>Better conversion attribution<\/strong> \u2013 more accurate tracking of campaign effectiveness<\/li><li><strong>Compliance with RODO<\/strong> \u2013 hashing data before sending it to Google<\/li><li><strong>Integration with Google Consent Mode 2.0<\/strong> \u2013 cooperation with consent management modules<\/li><\/ul><strong>\ud83c\udfa8 Flexible configuration<\/strong><br \/><ul><li><strong>Enabling\/disabling events<\/strong> \u2013 full control over each of the 18 events<\/li><li><strong>Debug mode<\/strong> \u2013 detailed login to the browser console<\/li><li><strong>Event registration<\/strong> \u2013 recording all events in the database<\/li><li><strong>Custom JavaScript code<\/strong> \u2013 ability to add custom tags<\/li><li><strong>Multilingualism<\/strong> \u2013 Polish, English, option to add your own languages<\/li><li><strong>Quick selection of events<\/strong> \u2013 \u201eSelect all\u201d \/ \u201eDeselect all\u201d buttons\u201d<\/li><\/ul><strong>\u2699\ufe0f Technical features<\/strong><br \/><ul><li><strong>Automatic product detection<\/strong> \u2013 intelligent data retrieval via AJAX<\/li><li><strong>PrestaShop events support<\/strong> \u2013 integration with updateCart and other events<\/li><li><strong>Intercepting fetch and XMLHttpRequest<\/strong> \u2013 tracking wishlists and other interactions<\/li><li><strong>Quantity detection<\/strong> \u2013 from various sources (#quantity_wanted, event.reason.qty, etc.)<\/li><li><strong>Checking for duplicates<\/strong> \u2013 does not send the same event twice<\/li><li><strong>Responsiveness<\/strong> - automatic adaptation to mobile devices<\/li><li><strong>Hook system<\/strong> \u2013 use of all key PrestaShop hooks<\/li><\/ul><strong>\ud83d\udd27 Advanced developer tools<\/strong><br \/><ul><li><strong>Tag Assistant<\/strong> \u2013 testing with the official Google tool<\/li><li><strong>Preview Mode GTM<\/strong> \u2013 real-time event preview<\/li><li><strong>Debug console<\/strong> \u2013 detailed logs of all operations<\/li><li><strong>Exporting logs<\/strong> \u2013 ability to analyze recorded events<\/li><li><strong>API for developers<\/strong> \u2013 variables window.ccpsTranslations, window.ccpsEventConfig<\/li><li><strong>The t() function<\/strong> \u2013 translation system available in JavaScript<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ba93d elementor-widget elementor-widget-text-editor\" data-id=\"62ba93d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><strong>\ud83d\udcc8 Data structure compliant with Google<br \/><\/strong><\/h6>The module ensures full compliance with the specification. <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/ecommerce?hl=pl&amp;client_type=gtag\" target=\"_blank\" rel=\"noopener\">Google Analytics 4 Enhanced Ecommerce<\/a>:<br \/><br \/><strong>The items[] object contains:<\/strong><br \/><ul><li><strong>item_id<\/strong> \u2013 unique product identifier<\/li><li><strong>item_name<\/strong> \u2013 product name<\/li><li><strong>price<\/strong> \u2013 product price (after discount)<\/li><li><strong>quantity<\/strong> \u2013 quantity of products<\/li><li><strong>item_brand<\/strong> \u2013 product brand<\/li><li><strong>item_category<\/strong> \u2013 main category<\/li><li><strong>item_category2-5<\/strong> \u2013 subcategories (hierarchy up to 5 levels)<\/li><li><strong>index<\/strong> \u2013 product position on the list<\/li><li><strong>google_business_vertical<\/strong> \u2013 automatically set to 'retail\u2019<\/li><\/ul><p><strong>Transaction details (purchase):<\/strong><\/p><ul><li><strong>transaction_id<\/strong> \u2013 unique order number<\/li><li><strong>value<\/strong> \u2013 total order value<\/li><li><strong>tax<\/strong> \u2013 tax amount<\/li><li><strong>shipping<\/strong> \u2013 delivery cost<\/li><li><strong>currency<\/strong> \u2013 currency code (PLN, EUR, USD, etc.)<\/li><li><strong>coupon<\/strong> \u2013 discount code used<\/li><li><strong>items[]<\/strong> \u2013 full list of purchased products<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f902eee elementor-widget elementor-widget-spacer\" data-id=\"f902eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-989aa7e elementor-widget elementor-widget-text-editor\" data-id=\"989aa7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><strong>\ud83d\ude80 Increase the effectiveness of your advertising campaigns and optimize your sales!<\/strong><\/h6><p><br \/>Without <strong>accurate analytical data<\/strong> you are running your business blindly. You are losing money on ineffective campaigns, you don't know which products really sell and where your customers are. <strong>abandon their shopping carts<\/strong>. CC Google Tag Manager &amp; Analytics gives you <strong>full insight into every stage of the purchasing process<\/strong>, enabling precise <strong>conversion and ROI optimization<\/strong>. <strong>Automatic<\/strong> implementation<strong> 18 key events<\/strong> saves dozens of hours of programming work and eliminates tracking errors.<br \/><br \/>Thanks to <strong>Enhanced Conversions<\/strong> you will increase the accuracy of attributing conversions to Google Ads campaigns by up to <strong>20-30%<\/strong>. <strong>Extended data layer<\/strong> allows you to create advanced segments in Google Analytics and personalize <strong>remarketing<\/strong>. Debug mode and event logging facilitate testing and troubleshooting. All this from the intuitive PrestaShop administration panel., <strong>no programming knowledge required<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f20f9f7 elementor-widget elementor-widget-spacer\" data-id=\"f20f9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a068a elementor-widget elementor-widget-text-editor\" data-id=\"85a068a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>For whom?<\/strong><br \/>The module is ideal for everyone:<br \/><br \/><div style=\"padding-left: 40px;\">\u2714 <strong>Shops <a href=\"https:\/\/prestashop.com\/\" title=\"PrestaShop\" target=\"_blank\" rel=\"noopener\">PrestaShop<\/a><\/strong> who need professional integration with Google Analytics 4<\/div><div style=\"padding-left: 40px;\">\u2714 <strong>E-commerce businesses using Google Ads<\/strong> and who want to increase ROAS<\/div><div style=\"padding-left: 40px;\">\u2714 <strong>Marketers<\/strong> who need detailed data on customer behavior<\/div><div style=\"padding-left: 40px;\">\u2714 <strong>Store owners<\/strong> who want to make data-driven decisions<\/div><div style=\"padding-left: 40px;\">\u2714 <strong>Marketing agencies<\/strong> managing campaigns for clients<\/div><div style=\"padding-left: 40px;\">\u2714 <strong>Developers<\/strong> looking for a ready-made solution instead of writing custom code<\/div><div style=\"padding-left: 40px;\">\u2714 <strong>Multilingual stores<\/strong> those who need full translation support<\/div><div style=\"padding-left: 40px;\">\u2714 <strong>Companies that care about GDPR compliance<\/strong> thanks to Enhanced Conversions with data hashing<\/div><div style=\"padding-left: 40px;\">\u2714 <strong>Administrators<\/strong> who value easy configuration and an intuitive interface<\/div><div style=\"padding-left: 40px;\">\u2714 <strong>Advanced GTM users<\/strong> who need full control via dataLayer<br \/><br \/><\/div><div class=\"cc-alert cc-alert-success\"><div class=\"cc-alert-title\">Saving time and money<\/div><div class=\"cc-alert-content\"><strong>Manual implementation of Enhanced Ecommerce GA4 requires 20-40 hours of programmer work and costs PLN 3,000-8,000.<\/strong>. Our module works immediately after installation, saving you time and money. <strong>Pay once and get professional tracking and updates in line with the latest Google standards.<\/strong><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cec8481 elementor-widget elementor-widget-spacer\" data-id=\"cec8481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738c0c6 elementor-widget elementor-widget-text-editor\" data-id=\"738c0c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><div class=\"pls-block pls-block-3297\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3297\" class=\"elementor elementor-3297\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d99440d e-flex e-con-boxed e-con e-parent\" data-id=\"d99440d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b850409 elementor-widget elementor-widget-text-editor\" data-id=\"b850409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><strong>\u00a0Enhance your store's capabilities today! <\/strong><strong>\ud83d\ude80<\/strong><\/h6>Add new features, improve user experience and increase conversions with our module. Easy installation, full compatibility and regular updates - everything you need to make your store work even better.<br \/>\u2705 Easy setup \u2705 Professional support \u2705 Seamless integration<br \/><br \/><a class=\"button simple\" href=\"#main-content\" title=\"Install And Start Using Now!\">Install and start using now!<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Presta Shop Google Tag Manager \u2013 professional e-commerce integration Google Tag Manager &amp; Analytics is an advanced module for Presta Shop stores that want to take full advantage of Google Analytics 4 and","protected":false},"featured_media":5675,"comment_status":"open","ping_status":"closed","template":"","meta":{"powered_cache_disable_cache":false,"powered_cache_disable_css_optimization":false,"powered_cache_disable_js_optimization":false},"product_brand":[275],"product_cat":[131],"product_tag":[207,206,325,205,204,273],"class_list":{"0":"post-5668","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_brand-cocos","7":"product_cat-prestashop","8":"product_tag-ads","9":"product_tag-ga4","10":"product_tag-gtag","11":"product_tag-gtm","12":"product_tag-integracja-google","13":"product_tag-modul-prestashop","15":"first","16":"instock","17":"downloadable","18":"virtual","19":"taxable","20":"purchasable","21":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/iarina029.supserv.cozmoslabs.com\/en\/wp-json\/wp\/v2\/product\/5668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iarina029.supserv.cozmoslabs.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/iarina029.supserv.cozmoslabs.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/iarina029.supserv.cozmoslabs.com\/en\/wp-json\/wp\/v2\/comments?post=5668"}],"version-history":[{"count":0,"href":"https:\/\/iarina029.supserv.cozmoslabs.com\/en\/wp-json\/wp\/v2\/product\/5668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iarina029.supserv.cozmoslabs.com\/en\/wp-json\/wp\/v2\/media\/5675"}],"wp:attachment":[{"href":"https:\/\/iarina029.supserv.cozmoslabs.com\/en\/wp-json\/wp\/v2\/media?parent=5668"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/iarina029.supserv.cozmoslabs.com\/en\/wp-json\/wp\/v2\/product_brand?post=5668"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/iarina029.supserv.cozmoslabs.com\/en\/wp-json\/wp\/v2\/product_cat?post=5668"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/iarina029.supserv.cozmoslabs.com\/en\/wp-json\/wp\/v2\/product_tag?post=5668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}